A public speaker requests the audience to look underneath their chairs. One lucky attendee finds placed there a gift.
Business is like that.
In our attempts to drive new business we expend countless funds and effort on creating well laid out plans – hiring marketing strategists, social media experts, web SEO specialists and the like.
One of the things we neglect (and often this is due to the effort involved) is the hundreds and perhaps thousands of customers, prospects and unfulfilled quotations that have built up over the years but have never been utilised and are sitting right underneath us. The simple process of gathering their contact details from business cards, quotations, various lists etc. can be an extremely valuable process. Judiciously collating this data into highest potential leads and then creating a strategy designed to connect with these can turn a business around fast, getting get cash in the door a lot quicker than taking months to make a plan and then market indirectly – such as social media.
While all these strategies have their place, going directly to those who you have dealt with in the past is one of the best ways I know of and that many of my clients have experienced significant results in.
What’s under your chair? Take a look. You might be presently surprised.