I happened to be staying in a hotel a few weeks back near the parade start for the Giants Street Theatre performance in Perth. As they moved from the park to the street an accompanying band was playing a tune on the following flat bed truck. Ever since that day, the tune comes back into my head two to three times a week, reminding me of the event. The melodic hook in the song, hooked me.
What song is your business playing? What is the tune that lodges in the head of your customers and prospects? Is it one that evokes pleasant memories of customer service, quality products, workmanship and service – so much so that they will return for future business and tell their friends? Or is it simply a banal tune with no distinction, no hook?
Front of mind is better than out of mind. Which song are you playing?